I heard this ad today, oh boy!

About the government department that is working “effortlessly” to empower women through the use of technology. It was on SAfm before 9am.

I am glad to hear that they have reached that level of efficiency where they can glide along effortlessly, and the IT industry is always on about working smarter, etc, but surely they mean, or maybe I just want them to mean, “tirelessly”?

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